Aquaculture in Spain has undergone significant evolution in recent years, not only in terms of production and technology but also in consumer perception.
Traditionally, wild-caught fishing has dominated market trust in key aspects such as quality, taste, and texture of seafood products. However, recent data reflects a gradual shift in the appreciation of aquaculture in Spain, highlighting the sector’s efforts to improve its image and strengthen its market position.
A shift in perception: Quality and taste in Spanish aquaculture
One of the most significant aspects of this evolution is the growing appreciation for the quality of aquaculture products.
In 2024, 16.3% of consumers perceive that Spanish aquaculture offers higher quality compared to 12.9% in 2023. This progress is largely due to improvements in production practices, innovations in fish feed, and a commitment to sustainability.
Taste has also been a key driver in this transformation. In 2024, 7.7% of consumers highlight the superior taste of Spanish aquaculture products, up from 4.8% the previous year. These advancements align with the 2023 strategic recommendations, which emphasized the importance of promoting the qualities and benefits of aquaculture product
Challenges and opportunities
Despite positive growth in quality and taste perception, wild-caught fish maintains its dominant position. Characteristics like texture, flavor, and quality remain attributes that consumers primarily associate with ocean-caught fish. This presents a significant challenge for Spanish aquaculture: to further strengthen its image and demonstrate that its products can match – or even surpass – wild-caught fish in these attributes.
The key to progressing in this direction lies in research and development. Innovative technologies in feeding, animal welfare, and cultivation optimization can enhance the texture and flavor of aquaculture products. Moreover, effective communication is essential to educate consumers about the benefits of Spanish aquaculture and dispel persistent myths in the collective imagination.
The Future of Aquaculture in Spain
Spain’s aquaculture sector has made significant strides in improving its image and consumer perception of its products. While wild-caught fisheries remain the gold standard for organoleptic qualities, recent gains in quality and taste perception demonstrate that Spanish aquaculture is on the right path.
Through continued focus on innovation and communication, the sector can further expand its market position and establish itself as a sustainable alternative offering exceptional quality and flavor.
At Dibaq Aquaculture, we remain committed to developing innovative solutions for a more efficient, sustainable Spanish aquaculture sector that meets consumer expectations. The evolving perception and understanding of Spanish aquaculture stands as testament to our sector’s collective effort to deliver increasingly better products that gain greater market appreciation.
